OPEN Architecture has been appointed by McDonalds to partake in the re-image of their stores nationwide, and the introduction of new technologies to revolutionise the consumer experience. The Experience of the Future projects have ranged from quick refreshes to full High Street re-fits in some of McDonalds’ key locations. Last year McDonalds opened 216 new stores across the UK, with over 150 stores being completed in the 2nd half of the year.